Free Traffic
By free traffic, we generally refer to the number of web visitors that access a certain web page without the website owner paying for them. Free traffic is the normal outcome of good web page optimization, indexation and maintenance. The popularity of a website should always be on the rise, provided that it addresses a niche market, and it promotes a quality product. Not all free traffic is good for business. That is a totally different question if we consider web surfers’ business relevance.
Some business owners pay professional services to make their website competitive, increase the page rank and thus attract more people’s attention. The higher the level of free traffic, the better the chances to make sales. At least, that’s the first impression under the circumstances. Sometimes you make no sale in a hundred page accesses. How is this possible? The choice of keywords is what determines where things stand here. I’ll tell you why.
Let’s consider the case of a company that sells pet food. The keywords you select should be very relevant for your domain, or you risk to attract numerous visitors that are only after information but would never buy something. Thus, instead of using short keywords, you should go for the so called long-tails that are more specialized. Carefully look into the keywords status in case you have high free traffic but a low conversion rate.
Maybe you need to redefine your advertising campaigns and go into search engine optimization all over again. Use keyword tracking tools to find the keywords that are most high in demand, and then select from the software-generated lists, the terms that you consider appropriate. Some of these will be used for article marketing, others for search engine optimization, but they all aim at increasing the level of free traffic and sales.
There are plenty of materials teaching marketers how to improve traffic, and you can get good suggestions and ideas from such websites. You will inevitably find tips and suggestions from more experienced marketers or from marketing experts. Take whatever you consider useful and relevant in such materials and implement the information in your business strategies. Good luck!
Get free traffic from this traffic exchange www.tweet.bz, and this short url site www.viral.bz. The www.tweet.bz traffic exchange even allows you to track your conversions!
Filed Under: Uncategorized
